Lund said the number of people visiting the event is increasing and the last edition saw property transactions worth more than 50 crore.
This year they expect transactions to cross 75 crore.
The event is likely to see homes ranging from Rs 2.5 crore to Rs 2.5 crore on offer. Lund claimed that investment in Coimbatore has increased by 23% and the demand is likely to go up in the coming months, he added.
To educate potential customers, talks by industry experts on various topics including the changing real estate scenario and the introduction of new building material will be held. Lund said people in Coimbatore are conservative in the use of building materials and are yet to accept the use of fly ash bricks and manufactured sand, which is much stronger than the conventional building material and utilised in tier-1 cities. The awareness needs to be increased, which would be done during the fair, he said.
Source: timesofindia.indiatimes.com
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